home » best practices » Marketing Communications » Web 2.0 & Interactive

Web 2.0 & Interactive

What does it take to be a leader in the Web 2.0 world? It takes strong customer insight. It takes knowing your target audience. It takes a clear understanding and capabilities in strategy, creative, interactive and technology development.

web 2.0

The principles of Web 2.0 are networked interactivity, mutually beneficial two-way immersive experiences. Easy-to-use, real time digital applications. Connecting people with their groups, business and information needs.

Web 2.0. Work. Consumer. Business. Online. Mobile. Local. Global. Ubiquitous. A hyper world where computing devices are everywhere and all connected to the same network. I want it now. What’s in it for me? Digital convergence. Rich Internet Architecture, widgets and applications. A positive experience – based on the specific and relevant individual needs of every user. Collective intelligence. Immediate networking and collaboration capabilities. Word-of-mouth. Database functionality.

Peloton membership will help you unlock and transform the new Web, creating 2.0 enterprise, personal and corporate information into consumable or "mashable" assets, including information, intelligent connection applications and widgets. A new generation of strategy and technology to connect with your customer.

  • Complete Website, Web2.0 creative and development services
  • Competitive Research, Strategic Planning, Best Practices Brand Research, Determination of Features, Applications and Technologies
  • Best Practices Web Creative Styling, Development and Standardization, Website User Interface, Features Concepting, Customer Experience (UX), RIA / UI and Design
  • Web site creation, content and hosting
  • Carrier comp packets
  • Carrier contact guides
  • Case processing guides
  • Details of tech related offerings
  • Special account process and setup
  • Underwriting spreadsheets
  • Customer connection strategies
  • Social media integration
  • Content updates
  • Application development
  • Mobile web
  • Search engine optimization and campaign management
  • Site management Including analytics, measure, adjust, support