Direct Mail

Direct mail can be an effective form of lead generation, brand-building, or business development. The traditional mail flier, junk mail, or admail, is not as effective as some of the newer innovations in direct mail.

Peloton members are one of the first organizations to have access to one of the newest, and most effective forms of direct mail: micro-personalized (or XVDP™ – extreme variable digital printing, micro-fulfillment™) that allows a CRM database driven, micro-fulfillment™ approach to personalizing mail for one person, or one million in a single mailing.

This allows Peloton members to mail a highest quality full color digitally printed, highly personalized mail piece direct from a computer, printed and mailed within 24 hours. Additionally this allows the use of the US Postal Service's newest innovation, invisible bar coding, allowing Fedex/UPS style tracking information, at a fraction of the cost or complexity.

• XVDP™ – extreme variable digital printing
• Micro-fulfillment™
• US patented dynamic mail™
• Communication automation + micro-fulfillment™
• Trigger mail and micro-fulfillment™
• Controlled mail file optimization
• Cost effective 2 color imaging
• Invisible bar-coding
  • perfect match mailing
  • 2 color read and print on closed face envelopes
• Camera based mail integrity systems
• Corporate social responsibility offering

This new form of direct mail allows the fulfillment center to dynamically print, convert and match a closed faced letter or greeting card to an envelope for better response rates and ROI.