Database & CRM

Processes in marketing are critical, and “process-driven performance” is the ability to use automated systems and data to create on-going and repeatable marketing connections with your target audience. Marketing automation uses software to automate marketing processes such as customer personalization and segmentation, customer data integration (CDI) and campaign management. The use of marketing automation makes processes that would otherwise have been performed manually much more efficient, and makes some new processes possible. Marketing automation is an integral component of customer relationship management (CRM), which uses a database as a platform to stay current in information relevance.

Client relevance in features and applications are key to creating customer engagement, and the ability to capture customer data. Conversion (to becoming a customer) is the primary goal, and Peloton members have access to experience, capabilities and resources beyond most in the industry.